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Design for the store portal of headlight.com |
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How to get the attention of the viewer without frightening him. |
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Tasks: |
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Extending the brand identity and understanding of e-learning. |
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Solving usability issues which prevent visitors from buying a course. |
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Staying in the technical constrains which are given through the current publishing system. |
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Solution: |
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Analyzing the existing web site and documenting the critical usability issues. |
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Setting up a workshop with the client to define the goals of the web site, mid-term and long-term. |
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Defining content models for the whole site and the crucial pages in comparison of the four goals - attract, educate, convert and support the user. |
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Analyze certain elements on the page about how they fulfill those goals. Inventing new elements who can fulfill those goals. |
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Arranging those elements for each page as the fundament for the design process. |
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Creating HTML prototype to check the usability simultaneously |
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Check out the prototype |
